Market access strategy development

Market Landscape review

A thorough market landscape review is instrumental to ensure market access for your project by analysing and defining the potential market opportunities as well as any barriers.

This will enable you to clarify your objectives and to define a strategy that will increase your chances of successful market entry.

Strategic local market insights

An outcome of a market landscape review is strategy for pricing and market access that supports the objective of your market entry.

This will serve as a current market overview and a future scenario analysis.

A market landscape review gathers important information, such as:

Competitor intelligence

Country-specific pricing and reimbursement needs

Clinical guidelines

Payer positions

Unmet need

Current policies

Why use our support with market landscape reviews?

The review will form the basis for strategy recommendations such as:

– Market access strategy
– Pricing strategy
– HEOR (Health Economic Outcomes Research) evidence generation plan
– Value proposition
– Payer/stakeholder engagement plan
– Market access route

More strategy development services

Early market access strategy
HTA/reimbursement submission strategy

Your contact person

Staffan Thunell

Founding partner

BSc Economics and BA

Staffan has a long background in entrepreneurship within the life science industry. He has 20+ years experience from posit­ions as Founder, Chair­man, CEO and CFO within medical affairs consulting and small pharma. Previously Staffan worked in executive positions in big pharma and specialty pharma companies.